The fourth annual GlobalEyes Mission to Europe in October 2025 brought our team and clients to four countries: the Netherlands, Germany, Czechia, and Switzerland. This year, 15 Canadian international student programs joined, representing communities from across Canada. GlobalEyes hosted events in Amsterdam, Baarn, Düsseldorf, Hamburg, Berlin, Prague, Zurich, and Chur, making this our most ambitious itinerary so far.
Throughout the Mission, the focus was on deepening relationships with trusted partners and connecting directly with families. Parent and student information events were held in the Netherlands with Keen and in Berlin with Xplore. In Hamburg, Prague, and Zurich, we hosted agency training sessions for more than 30 top European agencies, giving them knowledge and up-to-date information to better promote Canadian programs. Mission participants also visited the head offices of key partners, including Kulturwerke in Düsseldorf, Alfa Agency in Prague, and INTO Switzerland in Chur.
“With each Mission, we see how powerful it is to bring Canadian programs and trusted agency partners into the same room, in their own markets,” said GlobalEyes Growth and Strategy Lead Graeme Besler. “Our partners left with a clearer picture of Canada, and our clients gained insight that will shape their recruitment strategies for years to come. It is exciting momentum to carry into planning the GlobalEyes Mission to Europe 2026.”
